Brand
Earlie brand kit
The logo, the colours, the type and Earlie himself, ready to download. Use them when you write about Earlie, link to us or work with us.
One ZIP, 1.4 MB: SVG and PNG files
The name
Earlie, one word
Earlie is the trainer and the product. Write it with a capital E and the rest in small letters. When you write about the trainer, say he: “Earlie texts you first.”
The logo
The face and the name
The face beside the name is the main logo. Use the name alone where the face would be too small to read. Each file comes as SVG, sharp at any size, and as PNG with a clear background.
Main logo on white
Main logo on Sky
Clear space
Keep one x-height free on every side: the height of the small letters, like the e.
White versions of the name and the joined name are in the kit too.
The colours
Clear sky
A pale sky, white, navy ink and one gold accent. Tap a colour to copy its code.
The type
Geist
One typeface for everything. Geist is free and open, made by Vercel, under the SIL Open Font License. It is in the kit too.
Regular 400
Body text. Calm and easy to read.
Semibold 600
Numbers and buttons: 2,140 kcal · 18,346 steps
Bold 700
Headlines. Earlie texts you first.
Earlie himself
The trainer, in his own ink
One navy line, white fills and one gold bottle. He looks left or right, toward what he talks about. Use him as he is drawn.
Standing, looks right
Standing, looks left
Head and shoulders, right
Head and shoulders, left
A few rules
Do and don’t
Use the kit to show Earlie. Do not suggest that Earlie backs your product, gym or service.
Do: Give the logo room
Do: Navy on light, white on navy
Do: Use Earlie as he is drawn
Don’t: Don’t stretch or tilt it
Don’t: Don’t colour the letters
Don’t: Don’t put it on a busy photo
The whole kit, in one file
46 files: every logo, Earlie, his drawings, the colours and Geist. 1.4 MB.