For gym owners
Half of new members no longer come by month six.
Earlie gives each of them a personal trainer in iMessage who knows your machines, writes first and plans every visit. Source
The first gym in Earlie: Stayfit Urbano, Cluj.
You: at the gym. the 45° leg press is taken
Earlie: No problem. Take the seated leg press instead: same muscles, and it's on your gym's list. Last time you did 3 sets of 10 at 60 kg, so start there.
You: done, 3x10 at 60
Earlie: Logged ✓ Next: lat pulldown, 3 sets of 10 to 12. First time on it? Set the knee pad so your legs are locked under it.
Why members leave
Members are easiest to lose in their first months.
Industry numbers, not Earlie's
67.2%
of members still had their membership after 12 months. After 24 months, 44.4%.
Still a member, North America · Source 1
50%
of new members still came to the gym in their sixth month. In their twelfth, 22%.
Still coming, UK · Source 2
27%
less likely to cancel next month: a member in their first six months who visits at least once this month.
Visits and cancelling, UK · Source 3
Why they drop out
No time, or other things come first
New members who dropped out named this as their biggest barrier. Source 4
They don't know what to do
A third of the people who find the gym intimidating say they don't know what they are doing. In a UK survey, 55% of gym goers said the same. Source 5Source 6
No habit in the first months
New members who came often, at the same time and place, in their first three months came more often later in the year. Source 2
What keeps them
What the research says keeps members, and what Earlie does about it.
Coming in, every month
Earlie writes first. A short message every morning, and on a gym day he asks if they want the plan.
How the morning message worksEarlie plans each visit on your machines and takes them through it, one exercise at a time. First time on a machine, he says how to set it up.
What happens at the gymA habit in the first months
Every set goes into their log, and the next visit starts from last time's numbers.
How the training log worksEvery message is about that person's day and that person's training. A machine is taken? One other machine for the same muscles, from your list.
A picture of each move
We have not measured Earlie's effect on retention yet. The numbers on this page are the industry's.
Your floor, every machine on it. In every member's pocket.
Your gym, in Earlie
This is what Earlie holds for a gym.
Every machine, with its type, the exercises it is for and how to set it up. Free weights and cardio too. We build it once from your photos, and add a new machine from one photo.
The first gym in Earlie
Stayfit Urbano
37 machines, free weights, cardio
- 45° leg pressPlates
- Seated leg pressStack
- Incline chest pressPlates
- Lat pulldownStack
- Dual cable crossoverCable
- and 32 more, with their exercises and setup notes
What it asks of you
One walk around your floor with a phone.
Step 1
You send your floor
A photo of each machine, or the equipment list you already have. Stayfit Urbano sent 37 photos.
Step 2
We build your machine list
Each machine with its exercises and setup notes. We check every exercise against its picture.
Step 3
Your members train with it
They tell Earlie they train at your gym. From then on, every visit is planned on your floor.
Step 4
New machine? One photo.
Bought a new one? Send a photo. A member can send one too. We add it, and Earlie tells them.
Free. No contract, nothing to install, no staff training.
Your members join Earlie like anyone else: free early access, in signup order, as spots open.
Do you have retention numbers for Earlie?
Not yet. Earlie is in early access, and we have not measured its effect on a gym's retention. The numbers on this page come from published research, listed under Sources.
Does Earlie replace my trainers?
No. Earlie coaches people in their Messages, before, during and after a visit. He runs no classes and no sessions in your gym.
Do my members need an app?
No. Earlie is a contact in Messages on iPhone, iPad and Mac. They text him like a friend.
Who can join, and when?
Anyone signs up on earlie.ai. Spots open as we have room, in signup order. Early access is free.
What happens to my photos?
We use them only to build your machine list, and we never put them on the site. Please photograph the machines, not the people training on them.
Do you show my gym's name?
Only if you say yes. Then it appears on this page, the way Stayfit Urbano does.
What if I want to stop?
Write to us, and we take your gym's name off earlie.ai. Your members keep their own training log.
Put your gym in Earlie
Tell us about your gym.
Alex or someone from the team writes back, and asks for the photos when you are ready. We use what you send only to reply to you and to build your machine list.
Rather write? alex@wearewip.com
Sources
- IHRSA, One Million Strong: a study of health club member retention in North America (2015), about 1.5 million members. Reported in Health Club Management, 2015. Read it
- Rand, Goyder, Norman and Womack. Why do new members stop attending health and fitness venues? Psychology of Sport and Exercise, 2020. 1,726 new members in the UK. Read it
- Hillsdon. The TRP 10,000 study of membership retention, UK. Health Club Management, 2015. Read it
- Gjestvang and others. Motives and barriers in a fitness club setting, a one year study of 250 new members in Norway. Scandinavian Journal of Medicine and Science in Sports, 2020. Read it
- Ipsos poll for GoodLife Fitness and ParticipACTION, Canada, 2016. Read it
- Nuffield Health survey of 2,000 UK adults, 2018. Read it
- Bedford. A randomised trial of two gym inductions, 475 new members, UK. One trial at one organisation. Read it
- Riseth and others. The effect of initial support on fitness center use, a randomized trial, Norway. Preventive Medicine Reports, 2021. Read it